10月27日，2019佛山公开赛文化与产业交流会继续在广粤国际交流中心举行，论坛主题围绕着展望未来——新生活·新时代的可持续发展展开，高尔夫行业专家和精英人士深度剖析了全球高尔夫行业可持续发展的奥秘，共同探索展望新时代发展环境下全中国可持续发展的美好前景，碰撞出无数思想火花。

2019 Foshan Open Culture & Industry Symposium closes its curtain at Canton International House with all professionals and elites exploring the sustainable development secrets of world’s golf industry by the theme of “Sustainability in New Times”. They discussed about the beautiful future of sustainable development of the country in the new times and came up with lots of new ideas.

 内容回顾Review

可持续发展，正在发生的未来

Sustainable Development 

Is On The Way

于志宏

Yu Zhihong

可持续发展及高尔夫环境领域介绍

Introduction of 

Sustainable Golf & GEO

Jonathan Smith

高尔夫可持续发展——生态高尔夫

Sustainable Development

-ECO Golf

卢军

Lu Jun

悠闲体育跨界高尔夫

Leisure Sports and Trendy Golf

高雨杰

Gao Yujie

社区俱乐部可持续发展

Sustainable Development-Club 

& Community

戴耀宗

Aylwin Tai

交流会现场，台上嘉宾慷慨分享，台下嘉宾认真谛听，每到最精彩之处，就会爆发一阵掌声，现场气氛十分热烈。

Onsite the speakers shared many ideas and audience listened carefully with a thunder of applause whenever the speech came to a peak.

于志宏

Yu Zhihong

《可持续发展经济导刊》社长兼主编

President and Chief Editor of China Sustainability Tribune

《可持续发展经济导刊》社长兼主编于志宏先生通过7个典型案例来解读“可持续发展，正在发生的未来”主题。他用通俗易懂的方式剖析了可持续发展与我们的生活及商业发展之间的关系，提出盈利不是唯一目的，需要平衡经济、社会、环境综合效益；不仅考虑眼前利益，也要兼顾未来收益；在达成共赢认识的基础上，将可持续发展纳入商业品牌核心主张之中，提升品牌价值。

President and Chief Editor of China sustainability Tribune, Mr. Zhihong Yu explained Sustainable Development by 7 samples. By an easy way, he analyzed the relation between sustainability and business & social development, in which he mentioned profit was not the only goal but also balance of efficiency in economy, society and environment. Also, he suggested people should look at the instant benefits as well as future profits on the basis of putting sustainability into the core mission of branding for increase the value under the win-win agreement.

Jonathan Smith

GEO执行董事

GEO CEO

GEO执行董事Jonathan Smith先生再次莅临论坛，并全程用英文发表了演讲。随着全球生态环境日趋恶化，以大量消耗能源、资源为基础的现代文明在给人类社会带来巨大进步的同时，也使人类面临空前危机。问题能驱动新机遇！Jonathan Smith先生乐观的表示：高尔夫能提供解决之道，给生态系统带来诸多益处。球会通过GEO认证以后，高尔夫对社区和环境产生了切实显著的经济效益和价值，佛山高尔夫球会便是成功的案例之一。GEO如同变革者，利用可持续发展运动展现出高尔夫的真正价值。

Mr. Jonathan Smith, the Executibe Member of the Board in GEO came to the Symposium to give another speech in English. He said the modern culture by consuming tons of energy and resource brought in a huge development to human society with same size of risks in the environmental deterioration. But problems drive opportunities! Mr. Jonathan Smith had his positive opinion on golf bringing benefits yo the expo system if it put into right ways. After certified by GEO, golf clubs created remarkable business efficiency and value for the community and environment, which Foshan Golf Club was one of the successful examples. GEO is a game changer that could help to shoe the real value of golf by the act of sustainability.

卢军

Lu Jun

GEO OnCourse中国咨询委员会理事

Member of China Advisory Committee of GEO OnCourse

北京康多尔高尔夫球场设计公司球场设计师、GEO OnCourse中国咨询委员会理事卢军先生则以“高尔夫可持续发展——生态高尔夫”为切入点，详细介绍了生态友好型高尔夫球场的特征和主要指标例如球场类型的多元化、节约球场用地和用水、使用节能环保设备等。他说：我国大部分球场出现同美国30年前类似的情况，欠缺生态、环保和可持续发展。我们必须让高尔夫回归自然，回归高尔夫运动的本质，走可持续发展的道路。建设生态友好型高尔夫球场正是其中关键。

Mr. Jun Lu, the Golf Course Designer and Member of China Advisory Committee of GEO OnCourse introduced in detail about the characteristics of environmental friendly golf courses and KPIs such as the multiple styles of golf courses, water and land usage and energy saving equipments by the point of “Sustainable Development – Eco Golf”. He threw out the example that current golf courses in China were facing the similar situation as the US did 30 years ago which lacked of environment protection, nature friendly control and sustainable development. “We must make golf back to the nature” he said, “and make golf back to the initials of sports in sustainable measures”. Mr. Lu addressed building a eco friendly golf course is a core to everything.

高雨杰

Gao Yujie

高星国际高尔夫学院创始人兼院长

Founder of Gaoxing International 

Golf College

美国PGA A级会员、高星国际高尔夫学院创始人兼院长高雨杰先生发表了自己对“悠闲体育跨界高尔夫”的见解，他认为，高尔夫社区化发展是大势所趋，将高尔夫“悠闲化”融入人们的日常生活，对高尔夫可持续发展具有重大意义。俱乐部文化对推进高尔夫社区发展有重要作用，符合社会可持续发展的原则。

A-Class Member in PGA America, Founder & Principal of G-Planet Golf Academy Mr. Yujie Gao shared his comments in “Leisure Sports & Trendy Golf ” in which he thought the development of golf community would be a trend to make golf become a leisure activity in people’s life that meant significantly for its sustainable development. The club culture also played an important role in building golf communities, and it met met the principles of society development.  

戴耀宗

Dr. Aylwin Tai

美国俱乐部经理人协会中国分会主席

Chairman of CCMA

工商管理学博士、美国俱乐部经理人协会中国分会主席戴耀宗先生成为今天论坛的压轴嘉宾，就“社区俱乐部可持续发展”发表了演讲。据他介绍，GEO除了能运用到高尔夫中，还可以运用到社区中，可持续发展社区方案包括：环境和建设-发展商、物业管理处、住客/业主委员会、社区学校合作伙伴、员工参与、慈善机构、政府支持。

一直以来，戴耀宗先生致力于推动中国高尔夫健康可持续发展，并为之付出了不懈努力。他认为高尔夫不单是一项竞技，它以诚信、自律为核心，倡导做道德与精神的“贵族”，是公民个人修养提升和文化传承的途径，彰显一座城市和一个国家的软实力。而这些都终将服务于我国未来的可持续发展事业。

Doctor in Business Administration and President of CMAA China Chapter Dr. Aylwin Tai showed up as the grand finale of the Symposium by the speech of “Sustainable Development – Club & Community”. He explained GEO could be applied into community besides of golf clubs’ operation by programmes and partners including environment & construction, developer, property management, residents association, community schools, staff, charities and government support.

Dr. Aylwin Tai has been devoted himself in golf sustainable development of China.He thinks golf is more than just a competition as it promotes being gods in morality and mental health by the value of honesty and self-discipline, which is a route for people to improve themselves and conveying the culture as well as an intangible power for a city and a country. All the benefits that golf brings will support the sustainable development of the country in the future.

上午的交流会结束后，我们对高雨杰先生进行了简单的采访：

After the Symposium in the morning, we interviews Mr. Yujia Gao:

高星娱乐中心把传统的高尔夫与餐饮、酒吧、学院、游戏与休闲结合，打造悠闲高尔夫。在美国，很多地方私人球场与社区相融合，集休闲与娱乐于一体，能吸引更多的人体验高尔夫，这与中国传统的高尔夫球场封闭式经营模式存在很大的差异。参照美国TOP GOLF的经营模式，为了让高尔夫平民化，这两年来，我们也一直通过网络媒体，例如：微博、小红书、大众点评，去推广平民化高尔夫，让人们体验悠闲高尔夫的乐趣，同时也传播高尔夫平民化的理念。

G-Planet integrated golf, dining, bar, academy, games and leisure into leisure golf.In the States, there are many private golf clubs work together with the community to make the clubs becoming a place for entertainment and leisure so as to attract more people to know golf, which is a big difference from the closed-up golf courses in China. Referred to the business model of TOP Golf in the States, we have been promoting golf as a public sports for 2 years by social media including Weibo, Xiaohongshu, dianping.com in order to introduce golf into the public. By the ways, we aimed to encourage people to know the fun of leisure golf and change the mindset of people.

期待

EXPECTATION

至此，2019佛山公开赛文化与产业交流会圆满结束，但行业发展之路不会结束。可持续发展是一场具有历史意义的持久攻坚战，是一场关乎时间与空间的较量。未来已来，让我们共同携手，构建高尔夫行业生态与人文发展的平衡，追求可持续发展之路。

2019 Foshan Open Culture & Industry Symposium dropped down its curtain today, but the industry will keep its head up for the future. Sustainable development is a long-standing efforts with irresistible historical meaning, and it is an issue of time and area. The future is coming, so let us work together to build the balanced community of golf and culture development by keeping in the track of sustainable development.